Spanning almost 30 years, Tony Potts has enjoyed a rewarding and diverse career in photography and film directing.  Directing a wide range of global television commercials, Tony has created a niche market particularly in the hair and beauty world.
His stills work includes high-end fashion photography and has been featured in many magazines worldwide including Vogue Australia, Vogue Thailand, Harpers Bazaar Australia and Cosmopolitan.  He has also been involved in international major event photography and consequently has photographed a variety of celebrities  actors, musicians, supermodels, rock stars, Olympians and professional athletes.
In his twenties, Tony featured on the other side of the camera as a highly sought after international model appearing in magazines such as French Vogue, Vogue Homme, Italian Vogue, L’Uomo Vogue, English Vogue, German Vogue, Harpers Bazaar Italia and more.
More recently, Tony has brought together his photographic and directing expertise to create a unique wedding photography and videography business.  His passion for this is obvious… “To be given the opportunity to photograph at close-hand the unfolding wedding day and interpret it elegantly and somewhat voyeuristically is truly the most exciting and humbling assignment which in the end should deliver a visual story that reflects the love, beauty, happiness and raw emotion on that most important day.”  His ability to capture the sensuality of the moment and his sensitivity in seeing the natural beauty in everyone translates to his passion for the intimacy and immediacy of shooting weddings.
Clients from all over the world recognise his photographic and directing expertise in delivering sensual, beautifully captured images and performances.
Worked on campaigns for: Lisa Ho, Club Med, Avon, Country Road, Swan Lager, Schick Razor Blades, New Zealand Rail, Great Keppel Island Resort, Bonds, SMI Hotel Group, Singapore Telecom, Ascot Races, Sunsilk, Toohey’s Beer, Listerine, Andronicus Coffee, Perth City, Burswood Casino, Lisa Ho Designs (cinema), Wella, Panadol, Kodak, Kolotex Voodoo (cinema), Organics Hair, Ferrero Rocher, Pantene, Lux, Head & Shoulders, Singapore Telecom, Essance beauty products, Apple Computers, Puteri Beauty and Hair Products, Sure & Natural, Nescafe, OUB Bank, Raffles City, Sportsgirl, Toyota, Nivea, Dove, Tiger Beer, Nestle, SKII, Raffles Hotel Singapore, McDonalds, Hong Kong Prudential Insurance, Swan Beer, L’Oreal, Regenerist, Garnier, Olay, Ponds, Surf Fabric Conditioner, Garnier Nutrisse
Editorial: Cleo, Cosmopolitan, Vogue Australia, Vogue Thailand,  Vogue Bride, Harpers Bazaar, Real Weddings, New Woman, Karen, Inside Sport, Black&White Magazine, Follow Me Magazine.
Clients include:  George Paterson, Magnus Nancurvis & Curl, Clemengers, Y&R, Grey (Aust & Thailand), Leo Burnett, Saatchi, McCann, O&M, Mojo, Whybin/TBWA, Procter & Gamble, Unilever,