Spanning almost 30 years, Tony Potts has enjoyed a rewarding and diverse career in photography and film directing. Directing a wide range of global television commercials, Tony has created a niche market particularly in the hair and beauty world for which he is in demand worldwide.
His fashion photography has been featured in many magazines including Vogue Australia, Vogue Thailand, Harpers Bazaar Australia and Cosmopolitan.
Tony was born the eldest son to Australia’s most elegant fashion mannequin of the 1940’s,50’s and into the 60’s, Judy Barraclough. In London, in 1950 she became the house model for designers Molyneux and Norman Hartnell, the Queens dressmaker. She gave weekly showings to The Queen, The Queen Mother, Princess Margaret and the Duchess of Kent and appeared in the first Royal Command Parade for British Fashions. By then she was a household name in Australia. She was the star of the catwalk in Sydney and London and referred to by Australian Haute Couture designer Hall Ludlow as “the most elegant woman Ive ever known”.
Tony’s uncle David Potts was one of the last of a remarkable generation of photographers that first sought, and then found, recognition in Britain in the 1950’s and 60’s. He was considered one of the great Australian documentary photographers along with close friends and contemporaries Max Dupain and David Moore. David’s images are held in permanent collections at The National Gallery, Canberra; The National Gallery of Victoria; the Art Gallery of South Australia; the Art Gallery of NSW; The Powerhouse Museum and the State Library of NSW.
Surrounded by music and fashion and all those involved in its creation left Tony and his brother Dr Timothy Potts ample reason to continue in the creative arena of life. Dr Potts is the present Director of The Getty Museum in Los Angeles and past director of The National Gallery of Victoria, the Kimble Art Museum Fort Worth Texas and The Fitzwilliam Museum in Cambridge England . Tony’s son Nicolas has a successful boutique retouching business in New York (canttouchthisinc.com) and his daughter Sophie is a successful props stylist also based in NYC.
Tony’s career started as camera assistant to Patrick Russel who was creative director and photographer for Vogue Australia, whilst also studying photography at the Australian Centre of Photography. With a burning desire like all young Australians he took off to explore the world. He found success as a model working with such world renowned fashion photographers as Helmut Newton, Denise Piel, Patrick Demarchelier, Albert Watson, Toscani and many others. He appeared in almost every Vogue Magazine in the world at that time whilst living for 2 or 3 years at a time in London, Paris and New York. As Tonys says.....”I kept my mouth shut and my eyes and ears open” On his eventual return to Australia he started shooting for magazines including Vogue, Harpers and Cosmo and most of the designers in Australia.
The opportunity to try his hand at directing live action came along, largely because of his style of shooting his fashion photography which always involved movement and the desire to capture the sensuality in the most simple scenarios. His photography was gaining a reputation for his ability to capture the sensuality that exists in everyone (male and female) by his careful placement of his subjects into environments that felt comfortable and his knack of making his subjects feel at ease enough to express their true self. There is always the feeling in his photographs that we have been shown a fleeting moment that truely reflects the soul.
A few years ago this recognition of his ability to capture the moment resulted in Tony being asked to photograph a destination wedding in Thailand as he was in Bangkok doing post production on a hair commercial and a side trip to The Four Seasons on Koh Samui was perhaps a pleasant reprieve! As a result of this opportunity Tony has brought together his photographic and directing expertise to shoot truely unique destination wedding photography. His ability to capture the sensuality of the moment and his sensitivity in seeing the natural beauty in everyone translates to his passion for the intimacy and immediacy of shooting beautiful weddings.
Tony now offers limited edition prints for sale of his personal projects, particularly his life long photography of his beloved Bondi Beach in Sydney.
From time to time Tony offers a “master class” in the power and appreciation of photography and film making. In Tony’s words......
”As I learnt from one of my great teachers......photography is all about how one sees life and the more life one lives, the more focused one becomes in the way they interpret just about everything”.
Clients from all over the world recognise his photographic and directing expertise in delivering sensual, beautifully captured images and performances. He knows what it feels like on both sides of the camera!
Tony’s clients include: Lisa Ho, Club Med, Avon, Country Road, Swan Lager, Schick Razor Blades, New Zealand Rail, Great Keppel Island Resort, Bonds, SMI Hotel Group, Singapore Telecom, Ascot Races, Sunsilk, Toohey’s Beer, Listerine, Andronicus Coffee, Perth City, Burswood Casino, Lisa Ho Designs (cinema), Wella, Panadol, Kodak, Kolotex Voodoo (cinema), Organics Hair, Ferrero Rocher, Pantene, Lux, Head & Shoulders, Singapore Telecom, Essance beauty products, Apple Computers, Puteri Beauty and Hair Products, Sure & Natural, Nescafe, OUB Bank, Raffles City, Sportsgirl, Toyota, Nivea, Dove, Tiger Beer, Nestle, SKII, Raffles Hotel Singapore, McDonalds, Hong Kong Prudential Insurance, Swan Beer, L’Oreal, Regenerist, Garnier, Olay, Ponds, Surf Fabric Conditioner, Garnier Nutrisse
Editorial: Cleo, Cosmopolitan, Vogue Australia, Vogue Thailand, Vogue Bride, Harpers Bazaar, Real Weddings, New Woman, Karen, Inside Sport, Black&White Magazine, Follow Me Magazine.
Agencies include: George Paterson, Magnus Nancurvis & Curl, Clemengers, Y&R, Grey (Aust & Thailand), Leo Burnett, Saatchi, McCann, O&M, Mojo, Whybin/TBWA, Procter & Gamble, Unilever,